Because Caring is a Radical Act.

The world doesn’t need more apathy. It needs people who give a f*ck — loudly, proudly, and relentlessly.

Let’s Give A F*ck™ is more than a slogan.

It’s a call to wake up, to care deeply, and to act boldly. We exist to highlight the causes that desperately need your heart, your voice, and your energy.

When you choose to give a f*ck — about mental health, about your neighbors, about the future — you’re not just helping the world. You’re helping yourself.

Represent Your Cause

Care Harder.

Apathy is easy. Cynicism is lazy. The real flex? Caring harder — even when it’s uncomfortable, messy, or inconvenient.
Care louder. Care deeper. Care like the future depends on it. (Because it does.)

When you purchase any product from us, 40% of the profits are donated to something we give a f*ck about. (In 2025 we are giving a lot of f*cks about mental health awareness. Donations are going to local organizations that help raise awareness and deliver mental health services.)

Check out some of our products:

LET'S GIVE A F*CK

Science (and life) show that getting outside your own pain and into service builds resilience, purpose, and hope. This isn’t about shouting into the void. It’s about connecting, lifting, healing — together.

Here’s how you can start:

  • Choose a cause. Find something that moves you. (Even a little spark is enough.)
  • Start conversations. Wear it. Share it. Talk about it.
  • Fuel change.
  • Feel better. 

This is your invitation. Give a f*ck. About something. About someone. About this wild, beautiful, broken world we still get to live in. Because when you do, you don’t just change the world. You change you too.

Let’s give a f*ck — and make it contagious.